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ANDREW OYÉ

Creative Visionary + Media Maestro

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A creative strategist and consultant, Andrew Oye is a media - sports - entertainment exec, creative director, marketing pro, Hollywood screenwriter, director, producer, author, novelist, journalist, and playwright.

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A graduate of Stanford University, with a Masters degree in Communications-Journalism, and Vanderbilt University, with a Bachelors degree in Human and Organizational Development, Andrew founded two sports-and-entertainment lifestyle brands: Pro Athletes Rep and MUSCLE INK™.

Andrew’s background encompasses work in entertainment production companies, magazine publishing outlets, marketing firms, talent agencies, and sports-nutrition companies (with stints or projects at VIBE Magazine, Wilhelmina Agency, Edelman PR, Simon & Schuster, and Quest Nutrition).


A certified fitness trainer, he interned at the Vanderbilt Sports Medicine Clinic and is the author of The One-Minute Workout: Real Deal Fitness & Nutrition, sharing his practical message for fitness, healthy living, and motivational and sports psychology.

Andrew developed The Oye Body Survey, a physique profile series for fitness enthusiasts inspired by The Pivot Questionnaire from the television program Inside the Actor’s Studio. A sports-and-fitness media columnist, his work has been featured in Muscle & Fitness Magazine, Generation Iron Network, Planet Muscle Magazine, BUILT Magazine, Bodybuilding.com

The ACCSELerator: Advanced Creative Consultant in Sports, Entertainment, Lifestyle, Andrew provides creative services to companies, agencies, and organizations, creating concepts, content, campaigns, communications, and creative materials for branding and marketing. He creates and develops concepts for all entertainment formats: TV, film, Web, print, stage.

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Andrew offers clients à la carte services, such as conducting creative-asset reviews and prescribing enhancement strategies; crafting proposals, press material, correspondence, and various corporate communications; as well as performing artistic direction and graphic design.

Partners and clients: Billionaire UHNW Management, consulting agency for ultra-high-net-worth individuals, corporate clientele and professional sports stars; Billionaire Lifestyle Coaching, global luxury services for personal and professional wellness; Benfatto Enterprises and Benfatto PPM Training Academy, global wellness leaders;  agent /manager representing IFBB Pro Francis Benfatto, Master Fitness Trainer, bodybuilding legend, physique icon, fitness philosopher, CEO of Benfatto Nutrition and creator of the Progressive Performance Methodology.

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